On Sunday, Super Bowl LVIII aired on CBS and it was the most watched program in television history, according to CBS Sports. The announcement was based on initial data from Nielsen Media Research and Adobe Analytics. Final Nielsen numbers are expected to be released on Tuesday. The Kansas City Chiefs defeated the San Francisco 49ers 25-22 in overtime, only the second time in history that a Super Bowl has gone into extra time.
CBS Sports’ coverage attracted an average of 123.4 million views across all platforms including the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties. This record-breaking viewership surpassed the previous year’s title game which drew in 115.1 million viewers. Super Bowl LVIII was also the most streamed Super Bowl in history, according to CBS Sports.
In an email to Paramount employees, CEO Bob Bakish called the game a “monumental and historic win” for the company. The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris and more. Taylor Swift also made an appearance during the game as she is dating Chiefs tight end Travis Kelce and has been spotted at numerous Chiefs games this season. Her attendance increased viewership and ticket sales as reported by CBS News Philadelphia.
Christian Olaniran is a Digital Producer for CBS News Baltimore where he covers diverse topics including politics, arts, culture, sports and more while creating engaging social media content to complement news coverage.