The Super Bowl LVIII broadcast, which aired live on CBS, is now the most-watched program in television history. The game drew in 123.4 million average viewers across all platforms, including CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and NFL digital properties.
The largest audience in history for a single network was achieved by the CBS broadcast with 120.0 million viewers. Super Bowl LVIII was also the most-streamed Super Bowl in history thanks to a record-setting audience on Paramount+.
The game itself produced plenty of storylines. Patrick Mahomes won his third career Super Bowl MVP, joining Tom Brady and Joe Montana in an exclusive club of three-time winners. Pop superstar Taylor Swift, who is dating Chiefs star tight end Travis Kelce, attended the game and was featured throughout the broadcast. Usher starred as the halftime performer alongside several guests like Alicia Keys and Ludacris. Plus, the second half and overtime was one of the most exciting stretches in the game’s history.
CBS Sports had a record-setting NFL season with “NFL ON CBS” scoring the most-watched regular season since the league returned to the network in 1998. Additionally, CBS had its best NFL postseason viewership since 1998 during Super Bowl LVIII’s finale showcase for its impressive ratings performance throughout this season of football action!