R&B sensation Usher is set to make history as the headlining performer of the 2024 Super Bowl half-time show. The iconic singer, known for his electrifying performances and powerful vocals, will be gracing the stage with hits like ‘Yeah!,’ ‘Love in This Club,’ ‘U Remind Me,’ ‘Burn’ and ‘Confessions.’
The opportunity to perform at the Super Bowl was made possible by Jay-Z, whose company Roc Nation produces the performance. Jay-Z has praised Usher as the ultimate artist and showman, citing his flawless singing, exceptional choreography and ability to bare his soul.
For Usher, performing at the Super Bowl is a dream come true. He has expressed his excitement about the experience and thanked everyone who made it happen. He promised to give fans an unforgettable show that they have never seen before.
While the Super Bowl half-time show may not be a paying gig for performers, it is an incredibly expensive undertaking. Despite its short duration, the production costs are substantial. However, this does not deter artists from participating in this high-profile event because it guarantees them an increase in record sales and streaming figures. In Usher’s case, this means that his new album COMING HOME is about to reach a wider audience than ever before.