Snoop Dogg Brings Excitement to the Arizona Bowl as New Gin & Juice by Dre Partner.

College football enthusiast and music legend Snoop Dogg is set to collaborate with the Arizona Bowl, marking the first partnership between an alcohol brand and a college bowl game. The event, officially named the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” will take place on December 28 at Arizona Stadium. Teams from the Mountain West Conference and Mid-American Conference will face off in this exciting matchup.

In a social media video, Snoop Dogg expressed his passion for college football and his desire to refocus on the core values that make the sport so special. As a coach and supporter of all levels of the game, he emphasized the importance of colleges, players, competition, community, fan experience, pageantry, and tradition in college football.

The collaboration between Snoop Dogg and Dr. Dre has resulted in Gin & Juice By Dre, a new premium spirits company that takes its name from Snoop’s popular 1994 hit. Having sent many players through his Snoop Youth Football League to colleges and the NFL, Snoop Dogg believes that it is fitting for him to step up and contribute to the success of the Arizona Bowl by bringing attention back to its core values through his name and brand.

Fans can look forward to an exciting game that celebrates the spirit and tradition of college football as well as supports a great cause – providing opportunities for young athletes to pursue their dreams.