Sally Beauty Introduces ‘Rooted In Science’ Series in Celebration of Black History Month

Sally Beauty and The Black Hair Experience Launch ‘Rooted in Success’ Event Series: Celebrating Textured Hair and Culture

Sally Beauty, a leading retailer of high-quality hair color and care, has teamed up with The Black Hair Experience, an organization dedicated to celebrating Black hair and culture, to launch the first “Rooted in Success” event series. This partnership is part of Sally Beauty’s commitment to building an ecosystem that fosters connections within the textured hair community.

The Rooted in Success event series will kick off with two pop-up events on Saturday, February 24 in Atlanta, and Saturday, March 16 in Washington, DC. These events are timed to coincide with Black History and Women’s History Months, providing an opportunity for engagement between students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black- and female-founded beauty brands, and consumers.

Sally Beauty currently carries an extensive assortment of over 100 textured hair brands – over 50 of which are Black-owned or founded, including national brands like SheaMoisture, Kaleidoscope, Mielle Organics, and TPH by Taraji among others. The retailer is also home to six Black-founded emerging brands from Sally Beauty’s small business focused Cultivate Accelerator Program.

As part of this spring’s initiative, active HBCU-enrolled students in the US will receive 10% off in-store and online at Sally Beauty. This discount is just one way that Sally Beauty is showing its support for the textured hair community and its commitment to providing access to quality products and opportunities for growth.

“We believe beauty is a powerful form of self-expression

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