Revolutionizing SUV Performance: Lamborghini Unveils PHEV Urus SE at Auto China Beijing 2024

The Lamborghini Urus SE was unveiled at the Volkswagen Group Media Night on April 24 before making its world public debut at the Auto China Beijing 2024 motor show. This new generation Urus, known as the Urus SE, is the first luxury super SUV to feature a PHEV (Plug-in Hybrid Electric Vehicle) powertrain. It boasts a new design, optimized aerodynamics, cutting-edge onboard technologies, and a hybrid powertrain that delivers an impressive 800 CV output. The Urus SE sets a new benchmark in the segment for comfort, performance, efficiency, emissions, and driving pleasure.

At the same event in Beijing, Lamborghini is also showcasing two other exciting vehicles: the Revuelto – the first super sports V12 hybrid HPEV (High Performance Electrified Vehicle) – and the Huracán Tecnica, a rear-wheel drive super sports car powered by a V10 engine. These vehicles represent Lamborghini’s latest achievements in their quest for innovation and excellence in automotive technology.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini expressed his excitement about presenting these latest achievements at such an important event in the automotive industry. He reflected on Lamborghini’s history in Beijing and mentioned that twelve years ago he presented the Urus concept car at this very event which led to creating a new segment of super sports SUVs. He emphasized that these vehicles represent not only Lamborghini’s latest innovations but also mark significant steps towards their electrification plan called ‘Direzione Cor Tauri.’