A recent report by Billion Dollar Boy, a creator agency, explores the implications of generative AI on the Creator Economy. Through research conducted in partnership with Censuswide, the study involved 4,000 consumers, 1,000 content creators, and 1,000 senior marketing decision-makers in the UK and the US.

The findings of the research indicate that generative AI is becoming increasingly influential in the industry and that there is a shift towards leveraging this technology for creative purposes. This has significant implications for both content creators and marketers as they navigate the changing landscape of the Creator Economy.

One of the key insights from the report is that 75% of marketers plan to increase their investment in generative AI technology. This reflects a growing recognition of its potential to revolutionize how content is created and consumed. The report also highlights that there are concerns among content creators about their ability to compete with AI-generated content, but many believe that it can also provide them with new opportunities for creativity and innovation.

Overall, the report provides valuable insights into how generative AI is influencing marketing strategies and consumer engagement in the Creator Economy. By understanding these implications, businesses can better navigate this rapidly evolving landscape and take advantage of the opportunities presented by this exciting technology.