rEvolution Sports Marketing Group recently launched a new soccer-specific division called rEv United, with the lead-up to the 2026 FIFA World Cup in North America as their inspiration. The Chicago-based firm has significant experience in soccer, having worked with organizations such as MLS, FIFA, and Concacaf.
SVP Bruce Bundrant heads the rEv United division, bringing extensive experience in soccer to the table. He has previously worked at Relevent Sports Group, AS Monaco, Liverpool, and DC United. According to Bundrant, the agency plans to make several hires focused on soccer for the new division.
rEvolution aims to expand its business by serving both soccer properties and brands. The soccer landscape is currently complicated, with numerous teams, leagues, tournaments, and other entities. Bundrant believes that rEvolution can help brands navigate this complex environment and capitalize on opportunities within the sport.
The 2026 FIFA World Cup is drawing close, and marketing agencies are vying for position to win over brands looking to capitalize on this rare event. According to Bundrant, there is strong competition in this space from both international agencies and U.S.-based agencies focusing on soccer-specific divisions.
Other significant moves have also been made in the soccer marketing space this year. GMR Marketing launched a dedicated football division called GMR FC while For Soccer Ventures acquired Gilt Edge Soccer Marketing further emphasizing how competitive this market is becoming