PwC Ireland Launches New Center for Generative AI to Boost Technology Adoption

PwC Ireland, in collaboration with Microsoft, has announced the launch of a new generative artificial intelligence (GenAI) business center. The professional services firm said the center, located at its Irish headquarters on Dublin’s North Wall Quay, will drive “the necessary investment returns in a safe and secure way.” According to PwC, GenAI has the potential to transform industries by automating tasks, revolutionizing problem-solving, and creating new opportunities. Earlier this year, PwC invested over €1 billion globally through its alliance with Microsoft to expand and scale AI and drive human-led, tech-powered transformation.

The announcement of the new Irish unit came in parallel with a new PwC survey that found that the adoption of AI and GenAI in Ireland is slow by international standards. The survey found that fewer than one in 10 (7%