Protecting Your Business: A Fitness Coach’s Journey to Online Success with The Hartford

As a fitness coach based in New York City, DJ Gibson specializes in one-on-one training using calisthenics and kettlebells to help clients achieve their fitness goals. With a background in rehabilitation settings, he is known as a mobility specialist. Gibson is now looking to expand his business to an online platform, but he understands the importance of safeguarding his business as it grows. In a conversation with Pete Hill, a vice president of product at The Hartford, a company specializing in small business insurance, Gibson learns about the need for liability policies to protect his business. Hill emphasizes the importance of safety and privacy for clients, especially when training in different private gyms. It is essential for Gibson to understand what he is liable for and what the gym owner is responsible for in each situation.

As Gibson explores the possibility of moving his business online, Hill provides valuable insights on promoting his services, understanding data liability, and managing privacy risks. With the support and expertise of The Hartford, Gibson is equipped with the knowledge and tools to grow his business successfully. The Hartford partners with Men’s Health and Women’s Health’s Strength In Diversity program to offer trainers like Gibson mentorship and certifications from top fitness professionals. By leveraging resources like The Hartford’s Small Business Playbook, entrepreneurs can access professional information to help them grow their businesses at every stage. Visit https://www.thehartford.com/playbook for more information on how entrepreneurs can benefit from The Hartford’s Small Business Playbook program.