Squishmallows initiates legal battle with Build-A-Bear

Plush Toy War: Build-A-Bear vs Jazwares in Copyright Battle over Squishmallows Lookalikes

Build-A-Bear Workshop and Jazwares, two of the most popular plush toy companies in the world, are facing off in a legal battle over a copyright issue. The root of the dispute is Skoosherz, a new toy from Build-A-Bear Workshop that Jazwares claims is too similar to their own egg-shaped cushion animals, known as Squishmallows.

The legal dispute between these two companies is taking place on both coasts. Jazwares, who owns the rights to Squishmallows, has filed a lawsuit for intellectual property infringement in California against Build-A-Bear Workshop. In retaliation, Build-A-Bear Workshop has launched their lawsuit in Missouri against Jazwares, arguing that Skoosherz is simply their own version of a popular type of toy.

Squishmallows have been around since 2017 and have become increasingly popular during the pandemic as people look for comforting items to add to their homes. They are endorsed by celebrities and have gone viral on TikTok. Today, there are over 1,000 different versions of these plush toys available to consumers.

Jazwares has already filed a lawsuit against Chinese online retailer Alibaba for allegedly selling counterfeit toys. Their parent company was bought by US billionaire Warren Buffett’s investment firm in 2022. Moez Kaba, the company’s lawyer, stated that imitation is not the sincerest form of flattery when it comes to intellectual property rights.

Build-A-Bear Workshop has yet to respond to the request for comment regarding this legal battle with Jazwares. It remains to be seen what will happen next in this high stakes game of cat and mouse between two giants in the plush toy industry.

Leave a Reply

Donald Trump seeks to regain immunity in the Capitol storming case through Supreme Court efforts Previous post President Trump’s Immunity Challenge: A Battle for Justice That Will Shape Public Discourse
More clarity required on contentious AMS algorithm Next post The Controversial Labor Market Assistance System (AMAS): Still Unclear if Profiling is Admissible