New Destination for Bowl Season Meetings: El Paso, Texas Hosts Major Bowls and Infuses Local Economy

The annual bowl season meetings have come to a close in El Paso, Texas. This year, the Tony the Tiger Sun Bowl hosted the meetings for the first time ever, bringing hundreds of people to the borderland and infusing tens of thousands of dollars into the local economy. Representatives from major bowls such as the Rose Bowl, Orange Bowl, Fiesta Bowl, and Sugar Bowl gathered in El Paso for the three-day convention.

In addition to these major bowls, representatives from all 43 bowl games attended the meetings in El Paso. Events took place at the El Paso Convention Center and the Paso Del Norte Hotel. Kym Adair, the executive director of the Arizona Bowl in Tucson, highlighted the convenience of being just a four-hour drive away from