Chase enables advertisers to target specific customers based on their purchasing history.

New Bank Media Platform Takes Targeted Advertising to New Heights through Personalized Offers

Christopher Smith, the author of ‘Privacy Pandemic’, recently discussed his personal experience with a cyberattack and the evolving threat of AI to cybersecurity on ‘Mornings with Maria’. He emphasized the importance of protecting personal data in today’s digital age.

Meanwhile, Chase bank has introduced a new media business called Chase Media Solutions. This platform leverages data from the bank’s 80 million U.S. customers to allow advertisers to target individuals based on their purchase history. The aim is to connect brands with consumers’ interests and offer personalized promotions, providing customers with the opportunity to earn cash back with brands they love or are discovering for the first time.

Rich Muhlstock, president of Chase Media Solutions, highlighted the company’s unique selling points, including its deep understanding of consumer spending habits and the scale of insights gained from long-standing customer relationships. The platform enables businesses to target customers with personalized offers based on their purchase behavior, leading to a higher return on investment for advertising campaigns.

Initial pilot partners of Chase Media Solutions have already seen success with this new platform through 30-day campaigns. This innovative approach to targeted advertising demonstrates the power of leveraging customer data to create more meaningful interactions between brands and consumers.

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