Netflix Phases Out Ad-Free Basic Plan in UK and Canada: Subscribers to be Affected

Netflix has announced that it will be phasing out its ad-free Basic plan, starting with users in the UK and Canada. The company has been considering changes to its subscription plans for months, including introducing a more affordable ad-based plan, ending shared accounts, and increasing the cost of other options.

A few months ago, Netflix announced that it would no longer offer the ad-free Basic plan to new subscribers in Canada and the United Kingdom. This change was later confirmed by the company, affecting existing users who were subscribed to it. Reddit users in these countries reported receiving an email from Netflix notifying them of the end of the ad-free Basic plan.

The change is reflected in the app’s interface upon opening and on Netflix’s website, which states that the Basic plan has been discontinued. Users are now required to choose a different subscription plan to continue accessing content or else Netflix will suspend their profiles. Subscribers must select from the ad-supported plan (standard with ads), the standard plan without ads, or the Premium plan. The timeline for when this change will be implemented in other regions is currently unknown.