Mother’s Day Gift Preferences: Electronics Surge in Popularity Among Latinas, Outpacing Jewelry and Clothing

A recent study by Morning Consult found that 40% of Latina mothers in the USA prefer cell phones or Smart Watches as gifts for Mother’s Day, which is double the preference of the rest of Americans. Electronics, such as phones and smart watches, have surpassed jewelry and clothing as popular gifts for Latina mothers, with flowers remaining the top gift choice for this demographic.

Verizon’s report reveals that three out of every four Latino adults communicate with their maternal figure at least once a week, showing a strong bond with their mothers. In comparison to Hispanic and American populations, Latinos show more closeness with their mother figures, with a majority considering phones important for parenting and staying in touch.

Latina mothers are more likely to put off purchasing new smartphone models, making them a target for Verizon’s promotions and offers during Mother’s Day. They tend to use their phones for taking photos, staying in touch with family, and video calls, highlighting the need for fast data networks.

Additionally, Hispanics in the US tend to pay more tribute to maternal figures on Mother’s Day compared to Americans in general. The survey conducted by Verizon included national samples of Americans, Latinos in the US, and American Latina mothers and caregivers.

Verizon’s vice president of Local and Segment Marketing, Robyn Parks, emphasizes the importance of technology in connecting mothers with their loved ones. Phone companies like Verizon are capitalizing on the significance of Mother’s Day in the Latin community by promoting discounts on new smartphone models like iPhone 15 and Galaxy S24 +.