Kruidvat to phase out iconic plastic candy bag

Kruidvat Ditches Plastic Cone: Introducing a More Sustainable Paper Candy Bag

Kruidvat is introducing a more sustainable paper candy bag to replace the iconic plastic cone. The store chain reports that 8 million plastic bags were used annually, leading to the abolition of the plastic cone. By banning it, Kruidvat claims to save 32,000 kilos of plastic every year.

The replacement of the plastic candy bag is part of Kruidvat’s broader sustainability strategy. “The paper bag is one of the many initiatives to make packaging and products more sustainable,” says Leendert van Bergeijk, sustainability manager at Kruidvat. With this new step, Kruidvat aims to reduce the use of plastic and decrease the amount of litter in Belgium and the Netherlands.

According to van Bergeijk, if you were to line up all the plastic candy bags that would be replaced every year, you would get a total length of 4 kilometers. However, this change has already been standard in Wallonia for some time now. On Monday, Walloon Kruidvat branches will switch to the latest version of the paper candy bag as well.

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