Lee’s Summit Woman Opens Business Inspired by Royals Fandom a Decade Ago

KC Swagger: How the Kansas City Royals Inspired Entrepreneurship for One Women-Owned Business

As the new baseball season approaches, Kansas City Royals fans are eagerly anticipating the start of a new chapter in their beloved team’s storied history. For Gina Siebel, opening day at Kauffman Stadium holds special significance. A huge Royals fan, Siebel credits the team’s 2015 season for inspiring her to start her own T-shirt design business. She and her husband have always enjoyed watching games, especially during the memorable 2014 World Series run.

In the spring of 2015, after the team had proven its “swagger,” Siebel designed a T-shirt featuring the word “Swagger” with a “W” designed like the Royals crown logo. The shirt was a hit, and her business took off from there. What began in 2015 in the basement of her home has now evolved into a fully established, women-owned-and-operated warehouse in Lee’s Summit. KC Swagger now prints merchandise for local schools, club sports, and professional teams, with sizes for all ages.

Despite their growth and success, KC Swagger remains rooted in their love for the Kansas City Royals and the role they played in Siebel’s entrepreneurial journey. She credits the team with instilling confidence in her to start her business and emphasizes that win or lose, their love for the team will always remain strong. With new additions to the team and exciting prospects on the horizon, they are eager to see where the new season will take them and continue to create unique designs that resonate with their customers.

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