As of 2015, Jon Stewart will return to “The Daily Show,” with a new format and target audience. Recent data suggests that the average age of a “Daily Show” viewer has increased significantly while the show’s viewership has also decreased. This trend reflects the overall decline in traditional television as consumers move from cable to streaming platforms. The result is a decline in viewership among an older demographic.
In recent years, prime-time TV has experienced a major decline in viewership across broadcast and cable networks, with the median age of viewers rising from 51 to 62. This trend is also evident in late-night TV, where Stewart was once a popular figure, with both viewership and age demographics struggling. While these trends were predictable, the sudden shift towards streaming platforms has accelerated this decline much sooner than expected.
It is no secret that streaming services like Netflix have had a significant impact on the traditional television market. With its growing popularity, Netflix now boasts members who are vested in the traditional market. The transition away from traditional television is changing the market dramatically, leaving networks scrambling to keep up with the changing landscape of entertainment consumption.
As such, it remains to be seen how Jon Stewart’s return to “The Daily Show” will play out amidst these changes. However one thing is clear: traditional television networks must adapt or risk losing their relevance in today’s digital age.