Instagram Meets Threads: Meta’s New Cross-Posting Feature Connects the Microblogging Social Network with Instagram

Meta has recently launched a new feature that allows users to cross-post content from Instagram to Threads, a microblogging social network. This feature enables users to share text, video, links, and images on Instagram, which will be simultaneously published on Threads on both iOS and Android devices. Cross-posting involves sharing the same content on multiple social networks at the same time, a feature that is already available on Facebook and Instagram where posts, images, reels, and stories can be shared on both platforms simultaneously.

Meta began testing the ability to share Facebook cross-posts in Threads back in February. Now they have expanded this testing globally to include cross-posting from Instagram to Threads. Some users have reported their participation in this test, which Meta has confirmed in statements to The Crunch. The post settings menu on Instagram now includes a ‘Share in Threads’ option before publishing a post, which can be activated similarly to sharing on Facebook. Additionally, Instagram allows users to enable automatic cross-posting with Threads from the advanced settings of the social network. Currently, cross-posting from Instagram to Threads is a testing feature available globally on both iOS and Android versions of the social network.