A strong EU single market is essential for promoting the growth of European businesses beyond boundaries

Hungary Takes the Lead as EU Presidency: Building a Digital Powerhouse in Europe

Hungary has taken the lead as the new Council of the EU Presidency, with a focus on making Europe a digital powerhouse. To gain insight into this, we spoke with Vinnai Balázs, president of IVSZ, our Hungarian member. According to Balázs, promoting AI innovation, closing the digital skills gap, and supporting tech companies to grow within the EU single market are key priorities for Hungary.

When asked about the priority in the tech field, Balázs emphasized artificial intelligence (AI), data, and cloud technologies. He also stressed the need for educating people in digital skills across the EU. Hungary’s approach to digital can provide valuable lessons for Europe, including user-friendly online services and strong connectivity infrastructure.

Education is crucial for success in becoming a digital powerhouse, as there is a growing gap between digitally educated and non-digitally educated individuals. Addressing this gap through education is essential for future success. Additionally, focusing on building a single market where businesses can thrive is crucial for growth and innovation in Europe.

Hungary’s leadership during this transitional period offers an opportunity to shape Europe’s digital future. With its emphasis on AI innovation and education, Hungary has an opportunity to set an example for other countries to follow.

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