Pet Business Owner Happy After Downsizing

How a Passion for Animals Led to Financial Stability: Judy Nunez’s Journey as a Pet Business Owner Amidst Pandemic Changes

“My Economy” is a series that highlights the stories of individuals adapting to the new economic landscape. Through these stories, we gain insights into the challenges and triumphs faced by people from diverse backgrounds in their quest for financial stability.

One such story is that of Judy Nunez, who has always had a passion for animals. In 2012, she took a leap of faith and opened her pet business, Tails on Trails, in Jersey City, New Jersey. Nunez’s journey to entrepreneurship was spurred by a need for work that accommodated her physical limitations following injuries that made it difficult for her to sit for extended periods. After conducting an online search, she stumbled upon the idea of dog walking and found the perfect way to merge her love for animals with her need for physical activity.

Despite its success over the past decade, Tails on Trails faced significant changes during the pandemic. Prior to COVID-19, Nunez employed 26 people; however, this number has since decreased to between four and six employees depending on the season. Despite this downsizing, Nunez remains optimistic about the future of her business and believes that having a smaller team allows for easier management and growth opportunities.

If you would like to share your own economic story, you can do so through a form provided by the series. Your story may be featured in a future edition of “My Economy,” providing valuable insights into the experiences of individuals navigating today’s economic realities.

Marketplace, which hosts “My Economy,” relies on audience support to continue delivering fact-based and accessible journalism on critical global events. A donation of just $5 per month can help sustain Marketplace’s independent reporting and ensure that they can continue providing news that matters to you.

Leave a Reply

Borrell promises Kuleba increased military support from the EU for Ukraine Previous post EU to Increase Military Support for Ukraine in the Face of Russia’s Aggression; Diverse Online Conversations Highlight Variety of Interests and Topics
Live Stream: Federal Reserve Chair Powell Speaks at Stanford Economic Policy Conference Next post Fed Chair Jerome Powell’s Upcoming Speech: What to Expect from the Central Bank’s Rate-Cut Decision