HBX Group Embraces AI Technology to Revolutionize Customer Experience and Set New Standards in the Travel and Hospitality Industry

HBX Group, a leading player in the travel and hospitality industry, has recently invested heavily in customer service innovation by leveraging Google Cloud’s AI technology. Their goal is to revolutionize the customer experience and set new standards in the industry. This strategic decision underscores HBX Group’s commitment to delivering exceptional service and innovation to their partners and clients.

The company has transformed its foundational technology, recognizing the importance of introducing cutting-edge products and services. With a strong technological foundation in place, HBX Group is well-positioned to utilize cutting-edge AI capabilities, offering customers unparalleled experiences that redefine what’s possible in the travel and hospitality sector.

HBX Group is utilizing Google Cloud Contact Center AI technology and Gemini models to enhance customer interactions and provide quick, precise support across all customer engagement channels. The project will be developed in collaboration with specialized provider Emergya, and the new AI-first customer service model will be gradually implemented across service channels in the upcoming months.

According to Xabi Zabala, Chief Operations Officer at HBX Group, this collaboration with Google Cloud and partnership with Emergya represents an important milestone in their transformation journey. This investment in advanced AI technologies demonstrates their commitment to innovation, especially in the area of Customer Service. By automating routine tasks, reducing response times, and supporting the work of their customer service teams, HBX Group aims to provide unique and tailored support to their customers by combining people, technology, and data.