Google has announced the release of a new filter on its shopping search results, allowing users to view products offered by small businesses exclusively. This filter was made possible by businesses marking themselves as small enterprises in their Google Business Profile or Merchant Center account, which was rolled out earlier this month.
The feature is now officially available for searchers to use and follows the launch of the small business attribute. Users will see the small business filter when conducting shopping-related searches, and can tap it to view products from small businesses only. Google provided a screenshot of what the filter looks like.
Google emphasized the importance of supporting small businesses in its statement, stating that 84% of people consider it important. The company aims to make it easier for U.S. shoppers to discover and purchase from small businesses through this new filter.
For small businesses, adding the small business attribute to their profile may be beneficial as it will help them stand out to users who want to support small businesses through their purchases. By doing so, small businesses may have a better chance of being discovered by users over larger retailers.