Millions of browsing data collected in Chrome’s incognito mode to be deleted by Google

Google Addresses Privacy Concerns in Incognito Mode with Updated Disclaimer and Deletion of Improperly Collected Data

Earlier this year, Google made changes to the disclaimer for its Chrome browser’s Incognito mode following a class action lawsuit filed against the company in 2020. The lawsuit claimed that the private browsing mode was not as private as it should be and that user activity is tracked even when Incognito mode is activated, with the collection of device data and IP addresses.

In December of last year, Google reached an agreement with the complainants, resulting in an updated disclaimer for Incognito mode. The updated disclaimer clarifies that websites visited in incognito mode can collect data and track online activity. As part of the agreement, Google has committed to deleting “billions” of improperly collected browsing data in Incognito mode. Additionally, the company has pledged to block third-party cookies by default in its browser for the next five years.

These updates and agreements aim to address concerns raised by users regarding privacy and confidentiality while using Chrome’s Incognito mode. Google’s actions demonstrate a commitment to transparency and data protection for its users moving forward.

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