Last week, Pure South’s award-winning steak was recognized for its quality at the World Steak Challenge in London. The Pure South Handpicked 55 Day Aged Beef claimed the titles of best grass-fed steak and best ribeye steak. This beef, aged for up to 55 days in a vacuum bag, was one of six winners in the global contest, showcasing the high standard of quality.
The recognition and accolades for Pure South’s award-winning steak underscore the exceptional quality of the product. Shane Kingston, the general manager sales and marketing at Alliance Group, expressed gratitude for the recognition of the hard work and dedication of the farmers. He emphasized that the awards validated the effort put in by the farmers to produce the best grass-fed red meat in the world.
The ribeye steak, priced at around $25 for 500g, was noted for its unprecedented tenderness and robust, zesty, buttery, and creamy flavor, making it deeply satisfying in terms of taste and texture. The beef from Alliance Group’s Pukeuri plant in Oamaru is renowned for its exceptional taste and texture due to its unique aging process.
Winning in two categories at the World Steak Challenge speaks to the high standards and dedication of Alliance Group’s farmers and producers. Their commitment to producing top-quality beef has paid off with this prestigious recognition from a global audience. The quality and taste of Pure South’s beef make it a standout option for consumers looking for premium grass-fed steak.