The Little Black Book (LBB) and AdFusion™ from Comcast Technology Solutions (CTS) have partnered to continue their successful “Content That Connects” series with a new season. This season will feature panel discussions with industry leaders in advertising and marketing, delving into topics such as purpose-marketing, in-housing strategies, and sustainability in production.
Leading companies’ chief technology officers, chief marketing officers, heads of production, and brand marketers will be featured in the upcoming panels. Simon Morris, head of strategic partnerships and business development at AdFusion™, is excited to explore the minds shaping the advertising landscape with LBB. From incorporating purpose and sustainability into marketing to using cutting-edge technology responsibly, this series aims to highlight the future of advertising.
The focus of the series is on how industry leaders are driving change in advertising rather than just responding to it. The conversations will happen virtually, with an exception of a panel at the LBB & Friends Beach in Cannes. Keep an eye out for the first episode of the season, which will be launching soon.
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