Three CSI students could potentially win a $40k prize with their mental health business idea.

From Trauma to Triumph: A Therapist’s Journey to Make Mental Health Treatment More Accessible

As a therapist in Twin Falls with 18 years of experience in mental health, Kathy Couch has partnered with individuals from the CSI Marketing Program to develop a business idea called Rewired360. This initiative aims to enhance access to EMDR certification for clinicians and therapists. The goal is to increase the number of professionals trained in EMDR so that a higher level of care can be provided to clients in need.

Kathy’s vision for improving access to care in the Magic Valley involves expanding the availability of EMDR therapy. She wants to help more people in Southern Idaho by sharing her expertise with other clinicians. Through her connection with business and marketing students Natalie Klucken and Elle Whitehead from the College of Southern Idaho, the business plan for Rewired360 was developed. Their aim is to educate therapists on the business side of their practice so they can focus on helping clients without worrying about the logistical aspects.

EMDR, or Eye Movement Desensitization Reconditioning, is a therapy technique used by Couch to help clients heal from trauma, grief, and relational distress. It is effective for various mental health issues and has the advantage of providing fairly quick results. By participating in the Idaho Entrepreneur Challenge, Kathy hopes to showcase her business idea and its potential to positively impact mental health care in the region. Her ultimate goal is to make therapy more accessible and efficient so that individuals can experience relief without the need for long-term treatment.

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