From SAP to Vodafone: How Marika Auramo Joins Vodafone Business’s Executive Committee to Drive Growth

Vodafone has recently welcomed Marika Auramo to their team, who joins the company after working at SAP for 25 years. During her time at SAP, she was responsible for the go-to-market strategy of their product portfolio in 89 countries and most recently held the position of chief business officer for EMEA at SAP. Auramo will now be a member of Vodafone’s Executive Committee, starting on the same date as her new role.

As a key growth driver for the company, Vodafone Business is excited to have Auramo join their team. The group CEO, Margherita Della Valle, expressed her excitement about Auramo’s extensive B2B experience in the IT industry and looks forward to her contribution as a member of the Executive Committee.

Auramo expressed her enthusiasm for working with Della Valle and the management team, stating that Vodafone Business has significant growth opportunities ahead. She noted that large corporates, SMEs, and the public sector are increasingly looking to integrate digital tools to boost growth and productivity.

Vodafone Business has reported a 5% growth in service revenue at the Group’s third quarter trading update. Auramo joins the company at a time when it is well-positioned to take advantage of the growing adoption of new digital services such as cloud, security, and IoT. With her expertise in B2B sales and marketing strategies, Auramo will play a crucial role in driving business growth for Vodafone.