Courtesy of IAS

Frequent Sense Networks, and Integral Ad Science have struck a pact to offer protected, data-driven options within the children’ promoting market.

Frequent Sense Networks, a for-profit affiliate of Frequent Sense Media, creates and curates protected content material experiences for youths, and was behind the launch of Sensical, a streaming-video hub for kids between two and ten. Integral Ad Science works to put adverts in protected environments

Below phrases of the pact IAS will faucet into Frequent Sense Networks’ insights and proprietary knowledge to assist their shopper base place and handle campaigns, whereas complying with the Youngsters’s On-line Privateness Safety Rule, which imposes sure necessities on operators of internet sites aimed toward children below the age of 13.

“Frequent Sense Networks stays deeply dedicated to creating protected, good options for manufacturers by means of the significant sources at our disposal, anchored by our proprietary knowledge and contextual concentrating on options,” says Frequent Sense Networks COO Jad Dunning, in an announcement. “We stay up for working intently with IAS to boost trade consciousness about COPPA compliance for his or her model companions who wish to place protected, contextually related campaigns on a broad set of digital content material.”

Advertisers have lengthy been involved about points surrounding so-called “model security,” and people worries have solely grown in a world grown extra reliant on social media.

“Integral Ad Science offers advertisers with probably the most actionable knowledge to drive superior outcomes whereas defending their manufacturers,” says Yannis Dosios, Chief Industrial Officer at IAS, in a ready assertion. “By working with Frequent Sense Networks, we’re delighted to supply advertisers a strong new instrument for making certain that their adverts are operating in a model protected and appropriate atmosphere. As a father of three, I’m proud that IAS is main the way in which in defending kids from getting uncovered to inappropriate promoting.”