Sports Tourism: The Hidden Gems
Sports tourism is a diverse and dynamic industry, offering travelers a wide range of experiences. Whether it’s attending a weekend tournament, flying with sports equipment, or cheering on your hometown team at an away game, there’s something for everyone. Behind the scenes, cities and states are investing billions to attract events and fans to their communities. While major cities like New York and Los Angeles often host high-profile events such as the Super Bowl, smaller markets also compete for thousands of other events each year.
According to Sports Business Journal, four markets stand out as being underrated in terms of winning event bids and providing a major league experience. These markets include Salem, Virginia; Houston, Texas; Greensboro, North Carolina; and Louisville, Kentucky. Despite their size and resources, these cities have proven themselves capable of hosting top-notch events that rival those of larger metropolises.
The City of Salem in Virginia is gearing up for its 100th NCAA championship this year. In Houston, recent successful event wins have boosted the city’s tourism industry. Greensboro has established itself as “Tournament Town” by hosting numerous events throughout the year. And Louisville has seen a surge in event bookings due to the renovation of its iconic venues.
State and local governments are playing a crucial role in attracting sports tourism by providing funding for event infrastructure and marketing campaigns. For example, South Carolina has secured a deal with the PGA Tour to bring more visitors to the state and position itself as a contender for future major sporting events. This commitment to sports tourism is paying off handsomely for many cities and states across the country.
In conclusion, sports tourism offers numerous economic benefits for cities and states of all sizes