According to a recent survey conducted by Channelnomics in collaboration with the Global Technology Distribution Council (GTDC), the perception of distribution as an outdated part of the legacy channel is a common misconception. In reality, distribution is not only surviving but thriving and evolving. Its significance for vendors and partners cannot be overstated.
The findings of the survey were eye-opening, with vendors and partners expressing high levels of satisfaction with their distribution partnerships. This satisfaction stems from the substantial benefits they receive from distributors, who are instrumental in helping achieve strategic goals. The survey’s results align with the proactive steps distributors are taking to stay ahead of the curve, including investing in new skills and resources to meet the changing demands and expectations of the channel community.
The importance of these findings was further discussed in the podcast “In the Margins,” hosted by Larry Walsh and Amy Henderson. Their discussion highlighted key takeaways from this year’s Summit, which brought together top distributors and vendor executives in a significant gathering of industry leaders.
The Summit and research presented there mark a pivotal moment for the distribution sector, underscoring its dynamic nature and critical role in business success. Vendors and partners now recognize the value of their distribution relationships, seeing distributors as vital partners in navigating market complexities. This changing perception is a testament to the sector’s ongoing evolution and adaptability, making it clear that distribution is not just an outdated part of the legacy channel but a critical component for future success.