Brompton has a little bit of a cult following. You probably have one, you get it. They’re bizarre. They’re cool. You’ll be able to take them anyplace. The tremendous lengthy head tube and seat put up give the bikes their distinct look and permit them to fold down in underneath 20 seconds to be carried anyplace.

Actually, that’s how they have been invented. When Andrew Ritchie moved to London as a younger engineer in 1975, he needed a greater strategy to get round. As we speak, Brompton Bicycle firm is the biggest bicycle producer within the UK.

The “World’s Smallest Bike Store”

This week the London firm opened the primary of its sort “Micro Junction” retailer in Brooklyn. Dubbed the World’s Smallest Bike Store, the 70 sq. foot area is on Entrance Avenue in DUMBO—considered one of Brooklyn’s most photographed and most iconic neighborhoods. PR Newswire studies that the “Micro Junction retailer provides New York residents and guests an opportunity to examine the brand new way of life Brompton can provide by saving riders area and time.”

AARON BARRERA

Guests are inspired to take a “selfie check trip” by meandering across the bike paths alongside the East River and tagging their pictures with @BromptonUSA and #tryBrompton. Additionally, if New Yorkers need just a little extra time to strive a Brompton of their actual lives, they’ll reap the benefits of a free, two-week trial provide.

“We’re on a mission to make life in cities extra handy and extra enjoyable. The Micro Junction idea is a mirrored image of that objective,” Juliet Scott-Croxford, Brompton President of North America, mentioned in a press launch. “Brompton makes on a regular basis life with a motorbike straightforward as a result of you possibly can take our bikes anyplace, avoiding theft and connecting multi-modal journeys.”

New Yorkers can now buy any Brompton to be delivered to their residence, or decide one up on the flagship retailer, Brompton Junction, on Bleeker Avenue within the West Village.

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Author

Micah Ling is a contract author who lives within the mountains of Colorado. She splits her free time between mountain biking and path operating.