Iowa-LSU game attracts record-breaking betting interest in women’s sports

Breaking the Barrier: How Women’s Sports are Gaining Ground and Shattering Betting Records

Women’s sports have recently gained significant traction, attracting larger audiences and generating more interest. This surge in popularity is partly due to the emergence of exceptional talents like Caitlin Clark and the increasing valuations of women’s sports franchises. As a result, viewership of the women’s Sweet 16 on ESPN hit a record high, marking an impressive 96% increase from the previous year.

The growing interest in women’s sports is translating into increased activity in sportsbooks, with record-breaking betting numbers. Despite this, only 26% of bettors are women according to the American Gaming Association. Sportsbooks are recognizing the enormous opportunity presented by tapping into the growing female fanbase. Recently, an LSU-Iowa game featuring star players Caitlin Clark and Angel Reese alongside renowned coach Kim Mulkey emerged as the top betting event on Monday, surpassing popular professional sports leagues like the NBA, MLB, and NHL.

Another highly anticipated game was between the University of Connecticut and the University of Southern California featuring star player Paige Bueckers putting up an impressive performance. This game ranked as the third-highest betting event of the day for sportsbooks. Both FanDuel and DraftKings reported significant interest in women’s basketball games, with DraftKings mentioning that these games even rivaled the handle of NFL games from last season.

As we head into the women’s Final Four, sportsbooks like FanDuel are already seeing a high level of engagement. Iowa is favored by 2.5 points over UConn while South Carolina has an 11.5 point advantage over NC State. The excitement around women’s sports betting continues to grow, creating a new frontier for both sportsbooks and fans alike.

In conclusion, it is clear that women’s sports are gaining popularity at an unprecedented rate and this trend is expected to continue as more people become interested in female athletes and their achievements on and off-the court. The surge in betting on women’s sports reflects this shift in public opinion towards gender equality and inclusivity in all aspects of life including sporting events.

However, there is still much work to be done to ensure that women’s sport receive equal representation in terms of media coverage and sponsorship deals as male athletes do today.

Despite this challenge, it’s exciting to see how far we’ve come so far in promoting gender equality through sport – whether it be through increased viewership or increased participation – it shows that change is possible when we come together to make it happen.

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