Nir Barkat Urges Public to Boycott Strauss, a Major Food Company in Israel

Boycotting Strauss: How the Israeli Economy Minister’s Crusade is Fueling Consumer Resentment

Nir Barkat, the Economy Minister of Israel, has recently called for a boycott of Strauss, an Israeli food giant, due to the company’s failure to keep its promise to freeze prices amidst an increase in the cost of living. The Strauss Group started as a small dairy producer in Nahariya in 1939 and has since grown into one of Israel’s largest food manufacturers, with around 12,000 workers and 6,500 based in Israel.

Barkat criticized Strauss for continuing to raise prices while distributing hundreds of millions of dollars in profits to its shareholders. He stated that the company complains about financial difficulties but fails to fulfill its promises to consumers. In response to this criticism, Barkat announced that products that have increased their prices during the ongoing war without government approval would have a black sticker placed on them, urging consumers to boycott Strauss products.

Furthermore, Barkat also called for a boycott of Osem, another food company, for similar reasons. He emphasized the importance of punishing companies that take advantage of consumers during times of economic hardship such as during the war. By placing companies on the economic blacklist/whitelist, the government aims to protect consumers from unfair price hikes and hold businesses accountable for their actions.

Strauss has been under fire lately for its pricing policies and profit-driven approach. The company’s decision to raise prices comes at a time when many Israelis are struggling financially due to rising costs and reduced income. This has led some people to question whether Strauss is prioritizing its shareholders over its customers.

The Strauss Group is not only facing criticism from Nir Barkat but also from other stakeholders who are concerned about how it operates. Some activists have been campaigning against price hikes by organizing protests outside Strauss stores and calling on customers not to buy their products.

In conclusion, Nir Barkat’s call for a boycott of Strauss highlights the growing tension between businesses and consumers in Israel. As prices continue to rise and companies struggle financially during these uncertain times, it will be interesting

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