1/ST Technology forms partnership with Bet365 in the United States

Bet365 Partners with 1/ST Technology to Bring Horse Racing to the US through Advance Deposit Wagering

Bet365, the world’s largest online betting and gaming platform, has announced a partnership with 1/ST Technology, a global leader in gambling-platform solutions. This collaboration aims to bring horse racing to Bet365’s customers in the United States through 1/ST Bet, 1/ST Technology’s signature product.

The partnership will enable Bet365 to launch advance deposit wagering (ADW) on horse racing in U.S. jurisdictions where ADW is allowed, accessible via web and mobile app platforms. This move enhances Bet365’s offering by providing a top-notch service for U.S. sports betting audiences and introducing them to a 24/7 international horse racing program.

1/ST Bet is an innovative ADW platform that features AI-assisted tools to enhance the user experience for both new horse racing enthusiasts and seasoned horseplayers. By leveraging 1/ST Technology’s suite of products and services, including Xpressbet, Monarch Content Management, and AmTote International brands, this agreement underscores the market leadership in pari-mutuel tote and ADW technologies.

Keith Johnson, chief revenue officer of 1/ST Technology, expressed his excitement about the partnership with Bet365. He emphasized how it provides an excellent opportunity to showcase 1/ST Bet’s excellence in pari-mutuel horse racing wagering to Bet365’s customer base while expanding their reach into new markets.

A spokesperson for Bet365 echoed Johnson’s sentiment, noting their excitement about this milestone partnership with 1/ST Technology as a significant step towards their U.S. expansion strategy while emphasizing their commitment to innovation and customer satisfaction.

In conclusion, this strategic alliance between two industry giants aims to enhance Bet365’s offering by providing a top-notch service for U

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