• Tue. Mar 28th, 2023

Beer gross sales are up. What can that inform us in regards to the economic system?


Mar 17, 2023

Multicolored packages of craft beers and seltzers line shelves of a store's refrigerated section.

Whereas seltzer gross sales noticed an uptick final 12 months, craft beer gross sales declined.
Scott Olson/Getty Photographs

In February, the Nationwide Beer Wholesalers Affiliation’s beer purchasers’ index confirmed a rise in whole beer gross sales 12 months over 12 months. Segments like sub-premium beers — assume Keystone and Pabst Blue Ribbon — in addition to seltzers noticed upticks. In the meantime, the craft phase suffered the biggest decline throughout the board.

“Craft beer on a complete we’ve seen an 8% lower [in sales]. However we’ve seen truly a 7% enhance in import and home, so lots of price-conscious buyers are on the market,” stated Jason Perkins, proprietor of Perk’s Beer and Beverage in Scarborough, Maine.

Since opening 4 years in the past, Perkins has seen that beer-only drinkers are extra keen to broaden their horizons.

“Fifteen years in the past, and even most likely lower than that, it’s for those who’re a beer drinker, you’re a beer drinker,” Perkins stated. “And that doesn’t actually exist anymore. With the youthful individuals coming by way of now, the place it’s, you realize, a typical night time could possibly be a beer, seltzer and a cocktail or a beer, seltzer and a glass of wine.”

To take heed to Perkins’ story, click on the audio participant above.

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