In February, the Nationwide Beer Wholesalers Affiliation’s beer purchasers’ index confirmed a rise in whole beer gross sales 12 months over 12 months. Segments like sub-premium beers — assume Keystone and Pabst Blue Ribbon — in addition to seltzers noticed upticks. In the meantime, the craft phase suffered the biggest decline throughout the board.
“Craft beer on a complete we’ve seen an 8% lower [in sales]. However we’ve seen truly a 7% enhance in import and home, so lots of price-conscious buyers are on the market,” stated Jason Perkins, proprietor of Perk’s Beer and Beverage in Scarborough, Maine.
Since opening 4 years in the past, Perkins has seen that beer-only drinkers are extra keen to broaden their horizons.
“Fifteen years in the past, and even most likely lower than that, it’s for those who’re a beer drinker, you’re a beer drinker,” Perkins stated. “And that doesn’t actually exist anymore. With the youthful individuals coming by way of now, the place it’s, you realize, a typical night time could possibly be a beer, seltzer and a cocktail or a beer, seltzer and a glass of wine.”
To take heed to Perkins’ story, click on the audio participant above.