Amazon Fresh grocery stores in the US are discontinuing the Just Walk Out technology

Amazon Fresh Stores Introduce Smart Carts to Enhance Shopping Experience

In an effort to revamp its Amazon Fresh grocery stores, the company has decided to replace its Just Walk Out technology with smart carts. These carts provide customers with real-time spending updates while shopping and also allow them to view their receipts and savings as they shop.

The decision to remove the technology was made after customer feedback indicated a desire for these additional benefits during redesigning of the Fresh stores over the past year. The smart carts will offer customers the convenience of skipping the checkout line while also providing these benefits.

Amazon operates numerous Fresh grocery stores across the United States, primarily in California, Illinois, Virginia, and Washington state. The company also has cashier-free convenience stores under the Amazon Go brand and owns Whole Foods, which it acquired in 2017. Despite initial predictions of disrupting the grocery sector, Amazon has faced challenges finding a successful formula. CEO Andy Jassy expressed in his annual letter to shareholders in 2023 that the company was striving to make a greater impact in physical grocery. Amazon has shut down underperforming stores and paused expansion efforts in the past.

At present, Amazon has reopened some Fresh stores in Los Angeles, California, and plans to selectively open new stores while remodeling existing ones. Just Walk Out technology will still be available in Amazon Go stores, select smaller Amazon Fresh stores in the U.K., and for third-party retailers.

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