Amazon abandons ‘Just Walk Out’ technology due to ongoing technical challenges

Amazon Ditches ‘Just Walk Out’ Technology in Fresh Grocery Stores amidst Legal and Operational Challenges

In a move to address the issues and challenges faced by its self-checkout technology in its Fresh grocery stores, Amazon has decided to discontinue the use of “Just Walk Out” technology. The high-tech system, which utilized cameras, sensors and human monitoring to allow customers to shop without interacting with a cashier, was intended to revolutionize the shopping experience.

However, despite being a technological marvel, the Just Walk Out system still required significant human involvement with over 1,000 people in India scanning camera feeds to ensure that customers were accurately checking out. This reliance on human labor posed legal implications for Amazon as a class action suit in New York accused the company of collecting biometric identifier information without proper disclosure to consumers. This violation of the state’s Biometric Identifier Information Law necessitated a reevaluation of the technology and its implementation in stores.

In light of these challenges and issues, Amazon has made the decision to remove the Just Walk Out technology from its Fresh grocery stores, which were only in half of the total Amazon Fresh locations in the US. This decision indicates that a more traditional approach to checkout may be necessary for the time being while Amazon continues to explore other options for improving the shopping experience for its customers.

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