Amagi’s Zero Slate Technology Revolutionizes Streaming Experience with Personalized Ad Breaks

Amagi has recently launched its Zero Slate technology on Vizio’s WatchFree+ channels, marking the first time the solution has been showcased as part of the company’s Stream Personalization initiative. This new offering aims to improve the streaming experience by dynamically adjusting ad breaks based on individual viewer preferences, eliminating the need for filler content. The personalized approach has already proven successful, with a 20% increase in viewership reported on Vizio’s channels using Zero Slate capabilities.

Data from Amagi Analytics highlights the negative impact that slates, commonly used to fill unsold ad pod time, can have on viewer churn in today’s Free Ad-supported Streaming TV (FAST) ecosystem. The success of Zero Slate in boosting viewer engagement underscores the importance of personalizing ad pod length to provide high-quality viewing experiences. This is just the beginning of Amagi’s efforts to offer more engaging linear viewing experiences through Stream Personalization.

Vizio’s group vice president of platform content and partnerships, Katherine Pond, expressed excitement about the partnership with Amagi and the expansion of Zero Slate technology across more channels. Amagi co-founder and chief revenue officer, Srinivasan KA, also emphasized the potential impact of Stream Personalization on transforming the linear viewing experience. This collaboration showcases both companies’ commitment to enhancing user experiences and delivering personalized content.